About Us

Goffstown Cabinetry & Flooring started with a simple realization: homeowners deserve better than standard retail sales tactics when remodeling their homes.

After years of managing another kitchen business—and constantly feeling tied down when trying to make things right for customers—owner and designer Zumra Gutierrez decided it was time to do things differently. In November 2010, right at the tail end of the 2008 recession, she opened the doors to her own showroom.

Back then, the shop went by "Cabinets for Less." While that name helped budget-conscious families during tough economic times, it eventually led to confusion with low-end bargain franchises. As the business grew, Zumra and her team rebranded to Goffstown Cabinetry & Flooring to reflect what they had truly become: a premier, trusted design resource carrying high-quality custom cabinetry, stone surfaces, tile, and flooring.

Located right in the heart of Pinardville—where Goffstown meets Manchester—our showroom at 679 Mast Road has become a staple for local homeowners who want craftsmanship without the corporate fluff.

We are proud to be a locally owned, family-run operation. When you work with us, you are supported by people who genuinely care about your project and your home:

• Zumra Gutierrez (Owner & Designer): Brings years of hands-on design expertise, a practical eye for detail, and a commitment to making sure every layout functions seamlessly for daily living.
• Lisa Romero (Designer & Surface Specialist): Our go-to expert for countertop materials, tile patterns, and fine color coordination.
• The Next Generation: Zumra’s two sons step in around their school schedules to manage billing, showroom logistics, and day-to-day operations.
• Trusted Local Trades: We collaborate closely with proven local contractors and fabricators across Greater Manchester to handle installations with care.

We don't look at kitchens as quick sales; we build relationships that last a lifetime. Nearly 90% of our business comes strictly from referrals, and that is something we take immense pride in.

Over the years, we’ve watched kids grow up in the kitchens we designed for their parents, only to get a call years later when those same kids buy their own first homes and want us to design their kitchens. Being trusted by two generations of the same family is the greatest compliment we could ever receive.

• Zero Commission, Zero Upselling: Our designers do not work on commission. That means no pushy sales pitches, no pressure to overspend, and no selling you features you don't actually need.
• We Respect Your Investment: We know how hard it is to save money for a home project. Whether you are updating a small powder room or building a full custom kitchen, we treat every budget with respect.
• Your Home is Treated Like Our Own: Every plan is personally reviewed for fit, flow, and structural function so there are no surprises when materials arrive.

We live here, our kids go to school here, and we care deeply about our community. Outside the showroom, Zumra actively volunteers at Manchester Memorial High School and serves alongside her sons as a parent and mentor for FIRST Robotics Team 238. 

We regularly support local causes and sponsor events that help keep our neighborhood strong.

When you walk into Goffstown Cabinetry & Flooring, you aren't just another order number on a spreadsheet. You are a neighbor, and we look forward to helping you create a space you love coming home to.